On planning and development, we at THE U.D.S. use our own unique stack system of operation. Utilizing 3 input indicators (Ultimate, Comfort Tech, Conscious) to analyze the plan, and 3 output indicators (Sharp, Low Context, Multi Prosperous) to determine its best method of expression, we are confident in the plans we develop, and the 100% close rate we’ve held in the 5 years since establishment is an indicator of our strength and abilities.
Over 400 million viewers around the world watch the National Geographic Channel. THE U.D.S. planned and produced a documentary program for the National Geographic Channel, called “THE LIGHT: Illuminated by Shuji Nakamura,” about the winner of 2014 Nobel Prize for Physics and the inventor of blue LED lights, Professor Shuji Nakamura. For this project we not only utilized the stack system of operation, but conducted the aggressively thorough research we’ve come be known for, and through some bold negotiations, were able to realize the first meeting between Shuji Nakamura and Leo Ezaki, the winner of the Nobel Prize in physics in 1973. The completed program was first broadcast on CS satellite broadcast in Japan, then was made available on Video on Demand as the first 4K offering for the channel. It became a popular program, ranking in the top 5 most watched programs (out of 250 titles of Hikari-TV) for 2 consecutive weeks. Since then, the program has been aired in 25 different countries across Asia, beginning with Hong Kong. Since then, the program has been set to air in Europe.
In the Kumon Education and Research Association of Japan (KUMON)’s tutor recruitment campaign titled “GIFT,” THE U.D.S. visited classrooms across all of Japan to meet with and interview woman tutors to hear their first-hand experiences in teaching. Using the colorful real-life stories gathered from these women, we created 4 omnibus shorts, in drama and documentary form, which captured the essence of their experiences.
For the IT systems company TRINITY, THE U.D.S. produced cross-media contents utilizing video, digital graphics, photography and web-based media to conduct the corporate branding of the company. This campaign was featured in the next-generation comprehensive informational magazine, SAIZO (April, 2011), as one of the campaigns “which should be emulated.”
THE U.D.S. also planned and produced the documentary feature, “Hiunkaku Pavilion.” The Hiunkaku Pavilion is a historical structure said to be one of the “three major pavilions of Kyoto” (the others being Kinkaku and Ginkaku, or Gold and Silver pavilions). It is an architectural structure of national treasure status, and has only been permitted to film once before, for the work of world-renowned photographer Nobuyoshi Araki. This documentary, realized only through the tough, persistent negotiations by THE U.D.S., is the first-ever video work that captures the Hiunkaku Pavilion.
The projects of THE U.D.S., with its roots in film production, are highly praised for their insight (detailed information on the subject obtained through scrupulous research), structure (accessibly constructed using a plot line graph), and sublimation (capturing the beauty of a moment’s brilliance).