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"MORE NATURAL. OPERATE IN THE FULL SPECTRUM"

Yamada Shadowless Lamp Co., Ltd is a long-established maker of medical shadowless lamps since 80 years ago. THE U.D.S. was in charge of developing the PR concept and advertising slogan for their newest violet-LED light equipment, as well as handling the booth design and video content for the company's 2015 HOSPEX (International Healthcare Engineering Exhibition) presentation. The exhibition drew 63,000 attendees, with the company's booth seeing a 37% increase in attendance from the previous exhibition.

“THE LIGHT: Illuminated by Shuji Nakamura”

Over 400 million viewers around the world watch the National Geographic Channel. THE U.D.S. planned and produced a documentary program for the channel, called “THE LIGHT: Illuminated by Shuji Nakamura,” about the winner of 2014 Nobel Prize for Physics and the inventor of blue LED lights, Professor Shuji Nakamura. Through the aggressively thorough research we’ve come be known for, as well as some bold negotiations, THE U.D.S. was able to realize the first meeting between Shuji Nakamura and Leo Ezaki, the winner of the Nobel Prize in physics in 1973. In order to capture the new ways in which the “dream technology” of the blue LED is being used, we conducted location shoots in Stockholm, California, Ehime prefecture, Tokushima prefecture, and Tokyo. The completed program was first broadcast on CS (satellite) broadcast, then was made available on Video on Demand as the first 4K offering for the channel. It became a popular program, ranking in the top 5 most watched programs (out of 250 titles of Hikari-TV) for 2 consecutive weeks. As a result, the broadcast area was spread to other parts of the world, as it began in Hong Kong and went on to air in 25 different countries（Brunei, Cambodia, Indonesia, Macau, Malaysia, Maldives, Myanmar, Mongolia, Palau, Papua New Guinea, Singapore, Thailand, Vanuatu, Vietnam, China, Korea, United Arab Emirates, Kuwait,, Oman, Qatar, Lebanon, Bahrain, Saudi Arabia, Marshall Islands). It is scheduled to air in Europe next.

“The HIUNKAKU Pavilion”

A documentary planned and produced by THE U.D.S., “The Hiunkaku Pavilion.” The Hiunkaku is a national treasure of an architectural structure, praised alongside the Kinkaku and Ginkaku (Gold and Silver) Pavilions as one of the “three major pavilions of Kyoto.” Usually closed to the public, this is one of only two filmed works to be permitted access inside the structure (the other being a piece by world renowned photographer Nobuyoshi Araki). Through vigorous negotiations by THE U.D.S., this became the first video work capturing the national treasure, Hiunkaku Pavilion.